Services
Strategic Communications
Having a consistent and relevant message is vital to reaching audiences. Yet many organizations still rely on out-of-date or inefficient plans that barely move the needle. Some have no strategy beyond a newsletter, press releases and a handful of disjointed social media accounts.
EM3 Communications works with your executive team to map out a strategy that aligns your organization around a common set of goals. We work with you on establishing priorities and values, developing messages that meet stakeholder expectations and telling your story in the most compelling way.
Crisis Communication and Reputation Strategy
Most crises can be prevented. Yet few organizations invest in protecting their reputation before a crisis strikes.
If you are experiencing a crisis, we work with you to develop the best strategy to manage the situation and protect your reputation.
We also work with organizations to create a foundation that prioritizes reputation, improves internal reporting and allows organizations to address challenges early on. By working with your team to create systems that improve communication across the organization, we help you greatly reduce the chances of issues reaching crisis level.
Media Strategy and Outreach
Understanding media and how to get the most from your interaction with reporters can be a game-changer. It can validate your mission, create momentum for your work and strengthen your reputation in the market.
Yet many organizations struggle to get noticed. Or when they do, it ends up being a missed opportunity because they weren’t prepared or lost control of the story.
EM3 Communications demystifies media for you. We offer media training for executives, their teams and board members, which improves your chances of getting noticed and making the most of your interaction. We also understand the landscape and can work with you on media outreach and strategy to ensure you have the best opportunities to get your message out.
Executive Communication
You're running the show. You must align your executive team, inspire your employees and engage your stakeholders. You need a process for two-way communication, so that you don’t ignore important feedback. And you will want to establish your reputation as a thought leader in your industry. Now more than ever, communication is vital to your success.
EM3 Communications can help you find your voice as a leader and chief executive. We create a plan that ensures you have opportunities to reach your target audiences. We work with you to assess your comfort level with various tools and platforms in order to deliver your message and raise your profile.
Messaging and Narrative Development
The best brands understand their story. Do you know yours? Can you articulate it?
What makes you different? Why should people care about what you do? Who are the people you serve? Are you making a difference?
EM3 Communications helps you answer these and other questions. We then find the best stories that showcase what you do and leave a lasting impression with your audience.
Change Management
Employees make the best brand ambassadors. When happy and engaged, they tell a positive story about your organization. But when the opposite happens, they can damage your culture and erode your brand. Too often this occurs because leadership fails to communicate well, particularly during times of change and transition.
Very few people like change. But most will accept it, if they are included and have an opportunity to participate in the process. Where organizations struggle and lose their workforce is when they are not transparent or fail to communicate the reasons for change.
Our approach is to work with you on creating a plan that engages employees at all levels and creates opportunities for feedback.
Diversity, Equity and Inclusion
Creating an inclusive culture is essential to success in today’s world. Employees and customers want to see that organizations include DEI in their values.
For many organizations, this is new and sometimes uncomfortable, territory. Having a commitment to inclusion requires honest, two-way communication that acknowledges the work that must still be done.
We help you get started. We partner with you to set goals that align with your values. Then we use communication tools to tell the story about how your organization is working to create a culture where everyone feels a sense of belonging.